EXPERIENCE

Internet Consultant
SEO expert/web developer for the Direct Selling market
02/06 - present

responsibilities:
Web development, design and corporate branding for Party Plan and Network Marketing companies. Services include (but not limited to):

1) Analysis of competitors and core business objectives to define effective strategies for keyword usage, Search Engine Optimization [SEO] and Search Engine Marketing [SEM].

2) Corporate website design/development and "branding" of back office tools (dynamic browser-based software that individual distributors use to run their businesses)

3) Design and development of other marketing materials including print and multi-media

4) Evaluation of website traffic from search engines and keyword efficiency

webmaster/marketing communications consultant
Jenkon, Inc.: www.jenkon.com
08/00 - 02/06

responsibilities:
Webmaster, web marketing analysis, SEO, search engine submittal strategy, marketing collateral (concept, writing, design, development), trade show related presentations and materials (print, Flash & CD-ROM), product branding, sales support materials.

web designer/developer
Fiserv eCom Services & Summit, Inc.: www.summitsite.com
03/99 - 8/00

responsibilities:
Produced custom web sites for banks and credit unions and custom branding of internet-based banking software. Acted as the primary contact with clients from site conception/development through implementation and maintenance. Also responsible for developing custom demos for sales staff and coordinating development of print media produced in-house and via vendors. Heavy client contact, tight deadlines and constant trouble-shooting. Editing/writing for website, in-house promotional materials and demos, dhtml, javascript. Comfortable working in a cross-platform environment with a variety of hardware and software.

web designer/developer
Web Solutions, Corvallis and Eugene, Oregon
12/97 - 3/99

responsibilities:
Acted as a web consultant designing and developing websites for commercial clients.

web developer/instructional materials development
Southern Illinois University, Instructional Support Services
4/95 - 12/97

responsibilities:
Graduate assistant in the Distance Learning and Multi-Media Laboratory located in the campus Library Services Dept. Responsible for Web page development, design, and production; development and design of instructional materials and presentations including for various university departments and vendors outside the university. Also organized and implemented workshops and training for faculty and staff.

small business owner
Dawn Shears Design Agency, San Diego, California
4/88 - 12/93

responsibilities:
Owned and operated a graphic design/production studio (staff were freelance writers, production artists and photographers). Clients included: California Grower magazine (served as art director), Craftsman Book Company (photography, design and production for catalogues and book covers), River Runner Magazine (design), and the Gold Prospector Magazine (art director and assistant editor).

design/production/technical illustrator
Paige Hardy & Associates, San Diego, California
8/84 - 7/89

responsibilities:
Design and production for a 14-person advertising agency. Produced high quality, 4-color advertising and promotional materials for local and national clients: San Diego Zoo; The Bowery Bank; ETR Associates, H.B.J., Reinhart & Winston; Price Waterhouse, and Coca-Cola.

TOOLS:

Adobe: Illustrator, PhotoShop, PageMaker, Acrobat, ImageReady; Allaire: HomeSite (html editor); WebTrendsLive (web reporting tool); Macromedia: Flash (Web, PowerPoint and CD-based); Unix; MicroSoft: PowerPoint, VBA (visual basic for applications), Project 2000, MS Office apps., PC and Mac savvy.

ACADEMICS:

degrees
MS, Southern Illinois University at Carbondale, May 1998
BS, Southern Illinois University at Carbondale, May 1995

REFERENCES:

Available upon request.

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